Designing a bold visual language for Tuborg encapsulating the richness of new experiences.
Grey developed a unique digital experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes. My role on the project was to develop a graphic identity that communicated this duality and overlapping experiences, I then built all digital assets for the digital campaign.
Client Tuborg Advertising Agency Grey
Creative Directors Dan Cole, Andy Garnett Creatives Sabine Stromsky, Oscar Müller Design Director John-Patrick Racle Designers Alexander Melville, Simon Kinslow