Designing a bold visual language for Tuborg encapsulating the richness of new experiences.

Grey developed a unique digital experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes. My role on the project was to develop a graphic identity that communicated this duality and overlapping experiences, I then built all digital assets for the digital campaign.
Credits

Client  Tuborg
Advertising Agency  Grey


Creative Directors  Dan Cole, Andy Garnett
Creatives  Sabine Stromsky, Oscar Müller
Design Director  John-Patrick Racle
Designers  Alexander Melville, Simon Kinslow

Case Study
Visual Brand Language
Concepting
Moodboards
Website