Evoking calmness through emotive design to promote a new product from Bose.

Bose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.

Client  Bose
Advertising Agency  Grey

Project Managers  Laura Pillings, Sean Evans
Creative Directors  Dan Cole, Andy Garnett
Design Director  John-Patrick Racle
Designer  Alexander Melville

Ad Placement
Spotify Banners