Evoking calmness through emotive design to promote a new product from Bose.
Bose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.
Client Bose Advertising Agency Grey
Project Managers Laura Pillings, Sean Evans Creative Directors Dan Cole, Andy Garnett Design Director John-Patrick Racle Designer Alexander Melville