Designing a bold visual language for Tuborg encapsulating the richness of new experiences.

Grey developed a unique chatbot experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes. My role was to develop a graphic identity that communicated this duality of lives and overlapping experiences for the chatbot and campaign around it.

Client / Tuborg
Agency / Grey

Creative Directors / Dan Cole, Andy Garnett
Creatives / Sabine Stromsky, Oscar Mullar
Design Director / John-Patrick Racle
Designers / Alexander Melville, Simon Kinslow

Visual Brand Language