Designing a bold visual language for Tuborg encapsulating the richness of new experiences.
Grey developed a unique chatbot experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes. My role was to develop a graphic identity that communicated this duality of lives and overlapping experiences for the chatbot and campaign around it.
Client / Tuborg Agency / Grey
Creative Directors / Dan Cole, Andy Garnett Creatives / Sabine Stromsky, Oscar Mullar Design Director / John-Patrick Racle Designers / Alexander Melville, Simon Kinslow