Designing a visual language for GSK that communicates the science behind their brand.

Working with Sensodyne we produced GreyX’s first TV ad to be created completely in-house. Our brief was to show off the features of Sensodyne’s latest toothbrush. We decided on using macro photography to focus on the bristles, specifically highlighting both the gentle and effective filaments, these would be combined with technical overlays to communicate the research behind its design. We realised this wouldn’t be achieved easily using physical cameras so we decided to create the ad in 3D, my role was to bring the piece to life using Cinema 4D. Starting with a CAD file for the body my role was to texture, light, animate and render the video, ready for compositing in After Effects.

Agency

Grey

Client

GSK

Role

Design
Motion
3D

Team

John-Patric Racle / Design Director
John-Patric Racle / Design Director
John-Patric Racle / Design Director
John-Patric Racle / Design Director