Evoking calmness through emotive design to promote a new product from Bose.

Bose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.

Agency

Grey

Client

Bose

Role

Design
Motion
Art Direction

Team

John-Patric Racle / Design Director
John-Patric Racle / Design Director
John-Patric Racle / Design Director
John-Patric Racle / Design Director