Evoking calmness through emotive design to promote a new product from Bose.
Bose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.
Client / Bose Agency / Grey
Project Managers / Laura Pillings, Sean Evans Creative Directors / Dan Cole, Andy Garnett Design Director / John-Patrick Racle Designer / Alexander Melville