Evoking calmness through emotive design to promote a new product from Bose.

Bose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.

Client / Bose
Agency / Grey

Project Managers / Laura Pillings, Sean Evans
Creative Directors / Dan Cole, Andy Garnett
Design Director / John-Patrick Racle
Designer / Alexander Melville

Ad Placement